Analytics for Business Strategy: Core Executive Skills


This course uniquely combines business strategy scenarios, metrics, advanced analytic approaches, and simplicity of Excel examples for real-world applications.

The course covers Strategic Metrics, Strategic Scenarios, and Strategic Decision Models with downloadable examples in Excel. You will learn techniques and practical tools for selecting the most effective strategic option for your business.

You will learn how to quantify your business strategy decision. You will learn how to test strategic scenarios for your business and test various market conditions.

You will learn how to construct a Monte-Carlo model in Excel to predict business outcomes in uncertain environments.

You will be introduced to the most commonly used strategic metrics and the formulas behind them.

The course consists of 23 lectures + bonus, split into three chapters.

Chapter 1. Strategic Metrics

You will learn:

  • 9 sets of commonly used strategic metrics
  • Monetary and non-monetary metrics classification
  • Formulas behind the strategic metrics
  • Business areas of use for each strategic metric

Chapter 2. Strategic Scenarios

You will learn:

  • 3 fundamental business scenarios
  • Strategic approaches for each scenario
  • Strategic models for each strategic approach

Chapter 3. Strategic Decision Model

You will learn:

  • 3 types of strategic decisions
  • Decision models for each type of strategic decision
  • Quantitative Strategic Planning Matrix and SWOT analysis
  • Analytical Hierarchical Process
  • Monte-Carlo Simulations
  • Downloadable Excel spreadsheet examples for each decision model

This course has downloadable Excel files with examples that you can use for practice.

By the end of the course, you’ll be eligible to pass an exam and apply for a personalized Certificate in Analytics for Business Strategy from the Scandinavian Institute of Business Analytics.

Who this course is for:

  • Corporate employees who want to broaden their responsibilities
  • Independent entrepreneurs who want to build a better business
  • MBA students who want to make a successful carrier
  • Individuals who challenge making appropriate decisions


  • Basic knowledge of Excel

Last updated 10/2019

Size: 968.9 MB


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